Google Maps Portland, Oregon

For any Portland business, being easy to find on Google Maps is essential. Whether someone is looking for a local restaurant, a service provider, or a retail store, Google Maps is usually the first place they search. If your business isn’t showing up or is buried in the results, you could be losing out on valuable customers.

GMB (Google Business Profile)

The first step is to claim and optimize your Google Business Profile. This is the information Google displays when people search for your business or businesses like yours. Make sure all your details—such as address, phone number, hours of operation, and website—are accurate and up to date. Adding photos and a brief description of your services can also make a big difference in attracting potential customers.

Google Reviews

Another important factor is Google Reviews. Positive reviews not only build trust but also help your business rank higher in local search results. Encourage happy customers to leave a review, and be sure to respond to both positive and negative feedback. Engaging with reviews shows potential customers that you care about their experience.

Consistency matters too. Make sure your business information is the same across all online platforms, from your website to social media pages. Inconsistent information can confuse Google and hurt your rankings.

Use The Right Keywords

Finally, don’t forget about keywords. Just like traditional SEO, using relevant keywords in your business description and posts on your Google Business Profile helps you appear in the right searches. Think about the phrases your customers are typing into Google, whether it's "best coffee shop in Portland" or "affordable plumbing services." By using these terms in your profile and posts, you make it easier for potential customers to find you.

A great tool for finding the right keywords is SEMrush. It not only helps you discover what people are searching for, but also lets you see which keywords your competitors are ranking for. With SEMrush, you can identify high-traffic keywords that are relevant to your business and optimize your profile to stand out in local searches. By strategically using these keywords, you can improve your ranking and attract more customers from Google Maps.

Gear up for success!

By focusing on these basics—optimizing your profile, encouraging reviews, maintaining consistency, and ranking for keywords—you can boost your business's visibility on Google Maps and attract more customers in Portland.

Let Brilliance optimize your Google My Business profile and get your Portland business seen on Google Maps. Stand out locally, attract more PDX customers today!